Back with the second of our brand series, this time we’re hearing from the stunning Winona Australia! At Hirestreet, we’re absolutely in love with our Winona edit, from their gorgeous pastel midis to their subtle floral maxis, to their classic sequin wrap minis!

Briefly tell us the inspiration behind Winona?
Alyssa wanted to create a brand that was accessible to everyone yet has the look and feel of a luxury International brand. “I understood what every girl wanted and the formula was simple; beautiful fabrics, on trend designs and affordability.”
Define Winona style in three words?
Chic, feminine, coastal

How do you want her to feel when she wears Winona?
She’s a thought provoking, style inspiring beauty that shines from the inside out who radiates a magnetic aura, giving you the familiarity of a fond friend in her presence. She doesn’t take herself too seriously and her quick wit will have you in laughter, whether it is at her own expense or at the musings of life.
Why did Winona decide to partner with Hirestreet?
We love the opportunity to extend our presence in the UK!

If you could only pick one Winona piece on Hirestreet to rent, what would it be and where would you wear it?
Our best selling Broadway Mini to next Friday night drinks!

We’re always looking for fresh style inspiration, who do you think we should we be following on Instagram right now?
It’s got to be @negin_mirsalehi
